Webinar: Hardware Companies Face Unique Challenges in Growing Software Revenue

Key Considerations for Manufacturers Building Out Software Licensing Capabilities

Attend this Webinar to hear IDC’s Amy Konary provide recommendations for elevating the value of embedded software licensing as well as licensing trends that impact intelligent device manufacturers.

With shrinking margins on hardware sales, intelligent device manufacturers are increasingly looking to leverage the embedded software within their devices in various ways. However, in the past, this software may have been given away with the hardware or bundled with the hardware in such a way that the value of the software was not called out separately. Beyond the challenges of establishing value and developing a pricing scheme, these firms find that software licensing is a lot different from selling hardware.

According to IDC, intelligent device manufacturers are finding that monetizing or licensing their software can:

  • Provide an additional high-margin revenue stream
  • Protect intellectual property (IP) from misuse
  • Simplify product packaging while allowing for more flexible configurations
  • Lower inventory costs by decreasing the number of SKUs needed to satisfy unique customer demands

Register today to learn more and receive a free IDC report, “Hardware Companies Face Unique Challenges in Growing Software Revenue.” Three dates and times to choose from:

  • North America: Thursday, 27th June –
    11:30 am CT
  • United Kingdom: Tuesday, 2nd July – 11:00 am
  • Sydney, Australia: Thursday, 11th July – 9:00 am  



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