Webinar: The Coming of the 3rd Platform and What This Means for Software Business Models

3rd Platform

The IT industry is in the midst of a massive structural shift toward what IDC calls the 3rd Platform. The 3rd Platform is the next-generation compute platform largely characterized by always-connected smart mobile devices, coupled with the widespread usage of social networking, and layered over a cloud-based server infrastructure. Applications, content, and services residing within the 3rd Platform will be accessed by billions of users. As a result, a key tenet of the 3rd Platform is the rise of new business models that align more closely with customer's experiences including subscription based pricing, either for cloud or on-premise software, and the prevalence of these models will expand as the 3rd Platform unfolds.

A combination of factors are actively driving the adoption of the 3rd Platform:

  • Ease of access
  • Cost
  • Sales Channels
  • Self-service/self-provisioning
  • Hubs and value-added application mash-ups

Attend this webinar to learn more about the rise of the 3rd Platform and the ways in which software business models will change as a result. Advice on pricing and licensing of software-based applications and services will be provided.

“The 3rd Platform is not just a technology revolution; it's a customer revolution,” said Amy Konary, Research VP of Software Licensing, Provisioning, and Delivery at IDC. “As a result, expect the rise of new business models that align more closely with customers' experiences and will generate opportunities and challenges for software customers.”

Register today for the Webinar and Receive the IDC Report, “The Coming of the 3rd Platform and What This Means for Software Business Models.”

Three dates and times to choose from:

NORTH AMERICA
Date:  1st October 2013
Time:  11:00 am CT

APAC
Date:  3rd October 2013
Time:  9:00 am Sydney, Australia

EMEA
Date:  10th October 2013
Time:  11:00 am United Kingdom

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