Rudolph the Red-Eyed Asset Manager

By John Emmitt (with a big nod to Robert L. May and Johnny Marks)


You know audits and “reviews” and true-ups and EULAs

EA and SA and SaaS and renewals

But do you really have

A truly mature SAM1 program?

Rudolph the red-eyed asset manager

Had a very scary spreadsheet

And if you ever saw it

You would be knocked right off your feet

All of the other departments

Had fancy automated tools

The company never let poor Rudolph

Get next gen asset management tools

Then one nasty software audit

The CIO came to see

If Rudolph really had optimized SAM

How much time and money they could save

Then how the C-level loved him

And they shouted out with glee

“Rudolph the red-eyed asset manager

Soon you’ll be a CIO like me!”


Happy Holidays and Best Wishes for a Happy New Year!


  1. SAM: Software Asset Management
  2. You might also enjoy this older Software License Optimization blog: ‘Twas the Night Before Audit
  3. Visit our website to learn more about our next generation Software Asset Management and License Optimization solutions


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